Carmela Farias

Led UX/UI design initiatives for a barcode-driven SaaS platform, focusing on enhancing user experience and driving product growth through strategic design and research.

• Led comprehensive UX research and testing initiatives, optimizing user experience and significantly improving onboarding processes.
• Increased user onboarding rates by 15%, from 45% to 60%, through data-driven design interventions and iterative improvements.
• Designed intuitive UX flows and detailed diagrams, ensuring clarity and ease of user interaction across the platform.
• Developed and delivered high-quality, user-friendly interfaces and prototypes using Figma, adhering to rigorous design standards.
• Collaborated closely with cross-functional development teams to ensure seamless integration of design solutions and optimal product performance.
• Demonstrated strong leadership in managing complex UX projects and guiding design initiatives from concept to implementation.
• Effectively solved intricate design challenges, overcoming obstacles to deliver innovative and user-centered solutions.

Provided end-to-end UX/UI design services for diverse digital products, consistently exceeding client expectations and driving significant improvements in user satisfaction and complaint reduction.

• Designed intuitive and engaging user interfaces for various digital products, resulting in a 90% increase in user satisfaction based on client feedback.
• Applied robust research and analysis techniques to deliver functional and user-friendly designs, contributing to a 35% reduction in user complaints.
• Developed responsive designs optimized for both mobile and web platforms, ensuring a consistent user experience across devices.
• Consistently met and exceeded client expectations, leading to a 70% rate of client referrals and repeat business.
• Proficiently utilized design tools including Adobe Creative Suite and Figma to create compelling visual designs and prototypes.

Led a QA and testing team, ensuring high product quality and user satisfaction through rigorous testing protocols and process optimization.

• Managed and mentored a team of QA testers, enhancing team efficiency by streamlining testing processes and workflows.
• Conducted comprehensive functional and usability testing for mobile applications and websites, effectively identifying and resolving critical bugs and issues.
• Collaborated strategically with development and design teams to elevate overall product quality and refine user experience.
• Maintained exceptional attention to detail, consistently delivering high-quality, user-friendly products.

Designed and refined user interfaces for a fintech application, focusing on optimal user experience and engagement.

• Conducted in-depth user research to inform design decisions, ensuring an optimal and intuitive user experience.
• Designed the complete architecture and user interface for a cryptocurrency wallet within a fintech application.
• Collaborated extensively with developers and stakeholders to ensure seamless integration of design and functionality.
• Iteratively tested and refined design solutions, significantly optimizing user engagement and retention.
• Created wireframes, prototypes, and high-fidelity mockups using Figma to visualize and validate design concepts.
• Stayed current with industry trends and best practices, driving continuous innovation within the application's design.

Educated and mentored aspiring UX professionals through comprehensive design thinking workshops.

• Led over 30 Design Thinking workshops, guiding students through a structured process of researching, ideating, and prototyping user-centered solutions.
• Increased student engagement and participation by 40-57% through the integration of hands-on activities and real-world examples.
• Mentored more than 150 students, providing personalized feedback and coaching to significantly enhance their design thinking skills.
• Achieved a 90% satisfaction rate from students, as measured by end-of-course surveys, reflecting high-quality instruction and impact.

Delivered a specialized class on 'Problem Validation' to entrepreneurs and CEOs of startups across Latin America, focusing on deep problem understanding and solution iteration.

Conducted a workshop for the MeT (Mujeres en Tecnología) UX/UI bootcamp, empowering women in tech to create impactful case studies.